With the advent of SAP HANA, SAP is extending its reach beyond
enterprise-class applications. It digs into the database
engine/storage layer just below that supports data exploration and
business analytics tasks as well as transactional applications.
We enable processes and technology in your enterprise to leverage
these large amounts of data (Big Data) to drive Business
Intelligence and Predictive Analytics.
What is the HANA value proposition to customers?
Enterprises collect large volumes of structured data via legacy
ERP, CRM, and other systems. Most struggle to make use of the data
while spending large sums to store and protect it. One option to
make use of this data is to extract, transform, and load subsets
into a traditional enterprise data warehouse for analysis. This
process is time-consuming and requires significant investment in
related proprietary hardware. The result is often an expensive,
bloated EDW that provides little more than backward-looking views
of company data.
SAP HANA offers enterprises a new approach to
harnessing the value of all that corporate data. As mentioned
above, HANA runs on inexpensive commodity hardware from any of
several SAP partners. Its data replication and integration
capabilities vastly speed up the process of loading data into the
database. And because it uses in-memory storage, applications on
top of HANA can access data in near-real time, meaning end-users
can gain meaningful insight while there is still time to take
meaningful action. HANA can also perform predictive analytics to
help organizations plan for future market developments.
What are compelling SAP HANA use cases?
Real-time analytics as supported by SAP HANA have numerous potential use cases including:
Profitability reporting and forecasting
Retail merchandizing and supply-chain optimization
Security and fraud detection
Energy use monitoring and optimization
Telecommunications network monitoring and optimization
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